About

Embrace the Future of F&B shape1yellow

We are excited to introduce the "Product Launch of the Year" competition, a WorldFood 2027 exhibition highlight. This competition aims to showcase the most innovative and interesting food and beverage products recently launched in the market. The competition is held in collaboration with INFOLine Group

Partner

The competition is held in collaboration with

INFOLine Group, an information and analytical agency that brings together the work of more than 100 industry specialists, each of whom is always ready to find the necessary information, share experience, or simply answer your questions.

Strategic Analytics Partner

Timelines

To the WorldFood Product Launch shape2yellow

Accepting applications from manufacturers

May 27 – August 7 2027

Preliminary selection by INFOLine

August 7 – August 14 2027

Voting by members of the jury

until August 31

Announcing the Winner

September 16, 2027, from 1:00 PM to 2:00 PM (Crocus Expo IEC, Pavilion 3, Hall 15, Retail Academy conference hall)

Placement of the “New of the Year 2027” sticker on the product

September 17 2027

Tips for a Winning Submission

Product description document must include:

full product name,
month and year of release of the product for sale,
consumer characteristics of the product,
type and type of packaging,
compound,
unique properties of the product,
examples of implementation, if the product is already presented on the shelf,
price segment

Product photo on a white or transparent background,
Certificate of product quality, certificate or declaration of conformity,
Marketing and advertising support for the product (commercial videos, advertising brochures, posters, etc.)