

Discover the trends shaping the future and see firsthand the groundbreaking products that are shaping the food and beverage landscape.



Discover the trends shaping the future and see firsthand the groundbreaking products that are shaping the food and beverage landscape.

Timelines

Preliminary selection by INFOLine
August 11 – August 16 2025
Voting by members of the jury
August 17 – September 6 2025
Announcing the Winner
September 18, 2025, alongside the conference program of the WorldFood Moscow
Placement of the “New of the Year 2025” sticker on the product
September 18 2025
Product description document must include:

Criteria of Evaluation

Packaging solution
Assesses the design, functionality, and sustainability of the packaging.
Marketing and advertising support
Considers the creativity and effectiveness of marketing and advertising efforts.
Proven product functionality
Measures the product's performance and reliability as claimed.
Branding for consumer interaction
Evaluates how well the product’s branding engages and connects with
Partners & Sponsors