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WorldFood Expo 2024: How BRICS Food Brands Have Seized Opportunities in Emerging Markets

Published on: Jul 30, 2024

Reading Time: 5 min

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Opportunities for BRICS food brands in emerging markets have never been more promising. These brands have carved out a unique space by understanding and catering to regional preferences, leveraging local sourcing, and embracing innovative marketing strategies. Supportive government policies in BRICS nations further facilitate their expansion and influence. The global food supply chain now increasingly relies on these brands for their distinct offerings. Traditional dishes like borscht highlight this cultural integration. The latest developments within the BRICS alliance are shaping opportunities for food brands in emerging markets. In this article, we will explore how these brands navigate market dynamics and the vital role of the WorldFood Expo.

Distinct Marketing Strategies

Emerging market brands often employ marketing strategies that highlight cultural heritage and sustainability. These brands utilise storytelling that resonates deeply with local consumers, emphasising the origins and traditional aspects of their products. By showcasing national brands, they underscore the cultural and historical significance of their offerings, positioning them as symbols of diversity and mutual understanding. Such narratives build a strong connection and trust with their audience, fostering brand loyalty. Digital platforms play a crucial role, with social media campaigns tailored to local languages and cultural nuances. Collaborations with influencers and local chefs further amplify their reach and engagement. The WorldFood Expo provides an excellent opportunity to showcase these marketing innovations to a global audience.

Another significant aspect is the strategic use of digital engagement. Social media platforms are harnessed to broaden their reach, with content adapted to suit regional tastes and preferences. This targeted approach not only increases brand visibility but also enhances consumer engagement. Partnerships with influencers and local culinary figures serve to boost credibility and attract a wider audience. Participating in an F&B business growth expo has the additional benefits of getting to network with industry leaders and discovering emerging market trends.

The Value of Local Sourcing

Local sourcing is integral to the strategy for many brands, offering several advantages. This approach reduces transportation costs, which in turn supports local economies and decreases carbon emissions. Additionally, it improves resilience and streamlines supply chains for agricultural products within the BRICS nations. Consumers increasingly demand fresh and sustainable products, and local sourcing meets these expectations. By obtaining ingredients locally, brands can ensure higher quality and freshness, which significantly enhances the consumer experience. This practice also aligns with global trends towards sustainability and responsible sourcing.

The WorldFood Expo will highlight the benefits of local sourcing, a key theme in many food and beverage exhibitions. Exhibitors will showcase how this approach supports both producers and consumers, emphasising its positive impacts on the global supply chain. Panel discussions will cover the reduction in carbon footprints and the potential for improving product quality through local sourcing. Attendees will gain practical insights on integrating local sourcing into their business models, thereby promoting sustainability and community support.

The Impact of Government Policies and Consumer Trends

Government policies in BRICS countries significantly impact the success of food brands, as these nations seek to influence global policies and governance. Policies that promote trade and innovation help brands expand into new markets and develop products that meet changing consumer preferences. Staying informed about these policies is crucial for navigating international trade complexities. The future implications of these policies could shape the success of food brands by fostering international cooperation and enhancing global food safety.

Consumer trends in BRICS nations are evolving. There is a growing interest in healthy, organic, and sustainable products. Brands that align with these trends are better positioned for success. The WorldFood Expo offers a platform for exploring these trends and strategies for leveraging them for business growth. Attendees will gain insights into the latest consumer behaviours, helping them tailor their strategies accordingly.

Challenges and Solutions

Navigating the regulatory environments of different markets can be challenging for brands. Bolstering agricultural collaboration among BRICS nations is crucial to address global food safety concerns. Compliance with various food safety standards and import regulations requires a thorough understanding of each market’s legal framework. This complexity can be a significant barrier to entry for many brands. The WorldFood Expo provides an invaluable resource for overcoming these challenges, offering expert guidance and insights from industry leaders.

Another major challenge is competing with established global brands. To stand out, brands need to emphasise their unique value propositions, such as cultural heritage, product quality, and sustainability. The Expo serves as an ideal venue for showcasing these differentiators, allowing brands to connect with potential partners and customers who appreciate their unique offerings.

Unique Contributions to the Global Supply Chains

Brands from BRICS member nations bring a unique and valuable perspective to the global food supply chain, emphasizing their collective commitment. Their products often reflect their rich cultural and culinary traditions, offering diversity and innovation that enhance consumer choice. These contributions are crucial in creating a vibrant and varied global food market. The BRICS alliance aims to reshape the world order and contribute to a more food-secure world through collaboration and partnership.

The WorldFood Expo will highlight the distinctive role of these brands in the global supply chain. Attendees will have the opportunity to explore a wide range of traditional and innovative products, gaining a deeper understanding of how these brands contribute to the global food landscape. The Expo also provides a forum for discussing how to better integrate these products into the supply chain, ensuring that consumers worldwide can benefit from their unique offerings.

Maximising Opportunities and Latest Developments at the WorldFood Expo

The WorldFood Expo is an essential event for brands looking to expand their reach and influence. China's leadership and contributions to the BRICS alliance play a significant role in promoting global cooperation and reinforcing economic and trade ties among BRICS members. It offers a platform to showcase innovative marketing strategies, locally sourced products, and unique contributions to the global food market. Russia's involvement in hosting the BRICS National Brands Exhibition highlights the significance of promoting mutual understanding and cultural exchange among BRICS members. Attendees will gain insights into government policies, consumer trends, and strategies for overcoming industry challenges. The Expo also provides unparalleled networking opportunities, connecting brands with potential partners, customers, and experts who can help them achieve their growth objectives.

Secure your place at the WorldFood Expo and take advantage of this unique opportunity to position your brand for success in the global market. Our official WorldFood travel partners will ensure you can get to and from the event safely and comfortably.

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Opening Times

Tuesday 16th September 2025 - 10:00 - 18:00

Wednesday 17th September 2025 - 10:00 - 18:00

Thursday 18th September 2025 - 10:00 - 18:00

Friday 19th September 2025 - 10:00 - 16:00

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Crocus Expo IEC, Pavilion 3 - Moscow, Russia

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