Everything you wanted to know about visitors to the WorldFood Moscow exhibition

Every year, more than 1,100 food producers and related service providers participate in the International Autumn Food Exhibition WorldFood Moscow to cover all food distribution channels and comprehensively solve their business problems in just 4 days. At the exhibition, they meet with buyers from retail, wholesale, catering, as well as distributors and exporters of food and beverages.

For those who still doubt whether they will meet their target audience at the exhibition, we will tell you in detail about the visitors of WorldFood Moscow.

The exhibition is visited by food market specialists from all over the world

In 2024, WorldFood Moscow was visited by 22,554 representatives of wholesale and retail trade, catering enterprises, and food manufacturers. This is 12% more than in 2023. Specialists from 78 countries and 84 regions of Russia came to the exhibition. 16,915 (75%) visitors represented Moscow and the Moscow region, 3,835 (17%) - Russian regions, and 1,804 (8%) - foreign networks.

Visitors to WorldFood Moscow represent all food distribution channels

WorldFood Moscow 2024 was attended by 8,119 wholesale representatives (36%), 4,285 retailers (19%), 3,834 food manufacturers (17%) and 1,579 catering specialists (7%). All of them hold different positions in their companies. The exhibition was attended by 6,766 company owners and managers (30%), 2,481 heads of functional areas (11%), 4,962 managers (22%) and 7,443 specialists (33%) responsible for purchasing and forming assortment matrices, as well as 902 individual entrepreneurs (4%).

Visitors to the exhibition are distinguished by a wide range of product interests

At the WorldFood Moscow exhibition held in autumn 2024, the greatest interest among visitors was in confectionery and bakery products, grocery products, tea and coffee.

WorldFood Moscow visitors are a unique and high-quality audience

In 2024, 10,600 people (47%) visited WorldFood Moscow for the first time. 8,796 specialists (39%) stated that they visit only WorldFood Moscow among similar exhibitions, and 11,503 visitors (51%) are ready to make a purchase following the exhibition.