We invite you to the award ceremony for the winners of the Novelty of the Year 2026 competition

The results of the Novelty of the Year 2026 food and beverage competition will be announced on September 17 during a ceremony at the country's largest autumn International Exhibition WorldFood Moscow 2026.

Where and when:

• Moscow, Crocus Expo IEC, Pavilion 3, Hall 15, Retail Academy Conference Hall

   

• September 17, 2026

   

• From 14:00 to 15:00

The winners of the special nomination "New WorldFood Connect" will also be awarded here. Their names are already known, as voting for these new products took place online on the WorldFood Connect platform. They were chosen by the members of the professional community themselves.

Among the exhibitors, the winner was the "EFKO FOOD Professional" Alabama Marinade! You can find out more about the winner at the link >>>

Among the non-exhibitors, the winner was the MENI brand with the product "RUTIS" - potato rolls with the taste of "Crispy ice cream"! You can find out more about the winner at the link >>>

Novelty of the Year is a platform for announcing the most interesting and innovative food and beverage products that have appeared on the Russian market. Its main goal is to support domestic manufacturers and promote their products on the shelves of retail chains and online showcases.

It should be noted that by the end of September, the full catalog will be available with the participants included in it (including those who did not reach the final) and the winners.

The Novelty of the Year 2026 food and beverage competition is organised by ITE Group together with INFOLine Group.

Admission to the award ceremony is free.