A Deep Dive into the Profiles and Activities of Attendees at the International Autumn Food and Drink Exhibition

Every autumn, the WorldFood Moscow exhibition becomes the main meeting point for food market specialists on the eve of the new business season. Russian and foreign food and beverage manufacturers participating in WorldFood Moscow negotiate with buyers, sign new contracts, expand the geography of their sales and find customers among exhibition visitors. But who exactly visits WorldFood Moscow?

Food market professionals from around the world

One of the main advantages of WorldFood Moscow is the wide geographical coverage of visitors. In 2023, the exhibition was visited by 20,115 food industry specialists from 72 countries and 83 regions of Russia. This is 8% more than a year earlier. 75% of visitors came from Moscow and the Moscow region, 17% from Russian regions, and 8% from foreign networks.

Specialists with high buyer potential

WorldFood Moscow is visited by representatives of wholesale trade (37%), retailers (18%), food manufacturers (18%) and HoReCa specialists (7%). They all hold different positions in their companies. The exhibition is attended by company owners and their deputies (40%), heads of functional departments (23%), managers responsible for purchasing and the assortment matrices (33%), as well as individual entrepreneurs (4%).

Visitors to WorldFood Moscow are interested in the following product categories:

High-quality target audience

The share of new visitors at the 2023 exhibition was 49%. At the same time, 37% of specialists said that they only visit WorldFood Moscow.

95% of exhibition visitors make purchasing decisions in their company, and 61% are ready to purchase based on the WorldFood Moscow results. 66% of visitors visited WorldFood Moscow in 2023 to search for food suppliers.

Among the visitors to the WorldFood Moscow exhibition are representatives of such companies as:

Exhibit and Connect at WorldFood Moscow 2024

The 33rd International Autumn Food and Drink Exhibition, WorldFood Moscow, will be held on September 17-20, 2024, at the Crocus Expo IEC. 

This event provides an unparalleled opportunity to connect with a diverse, high-quality audience and address your business challenges comprehensively in just four days.