The shortlist of the competition "Novelty of the Year 2026" has been formed

The most eventful in terms of the number of applications were the nomination "Soft drinks. Water", which unexpectedly showed high interest - more than 40 applications were submitted for it. With a slight lag are "Confectionery" and "Tea, coffee". Other categories also showed noticeable activity: "Beer. Low-alcohol drinks", "Dairy products", "Strong drinks. Wine" and "Fish and seafood".

The organizers of the competition included 190 competitive positions in the Short List of the competition - they were included in the catalog for evaluation by the jury members. The work of the experts will last until August 31. According to the results of the jury's voting, one winner will be determined in each of the nominations.

SHORTLIST OF THE NOVELTY OF THE YEAR 2026 COMPETITION

This year, the jury included specialized specialists in private labels and procurement from leading retail companies in Russia and Central Asia: Asia, Azbuka, Frunze (Kyrgyzstan), Auchan, Verny, Gradusy, Dixy, Dobrotsen, Liniya (GRINN Corporation), Perekrestok, Pobeda, Pyaterochka, Umay Group (Kyrgyzstan), Baraka Market (Uzbekistan), Globus, Magnum (Kazakhstan), Rahat Supermarket (Azerbaijan), Spar, Metro, PUD.

The results of the "New Products of the Year 2026" will be announced on September 17 during a ceremony at the country's largest autumn International Exhibition WorldFood Moscow 2026. By the end of September, the full catalog will be available with the participants included in it (including those who did not reach the finals) and the winners.

The Novelty of the Year 2026 food and beverage competition is organised by ITE Group together with INFOLine Group.