The List of Nominations for the “New Product of the Year” Food and Beverage Competition Has Been Expanded.

The goal of the "New Product of the Year" food and beverage competition is to showcase the most interesting and innovative food and beverage products and promote domestic goods in retail chains and online. Participation in the competition helps attract buyers.

Legal entities, farms and individual entrepreneurs engaged in food production can participate.

If you have packaged food and beverage products that were launched on the market no earlier than May 2025, you can share them now by filling out the participation form:

Submit an application for the "New Product of the Year" competition

This year, the number of nominations has increased to 18: applications are now also accepted in the "Tea, Coffee" and "Spices, Concentrates" categories, while the "WorldFood Connect New Product" category is implemented in two categories—one for exhibitors and one for non-exhibitors. Applications can be submitted in up to three categories:

• Meat products
• Dairy products
• Ice cream
• Fish and seafood
• Plant-based analogues of dairy and meat products
• Snacks
• Sauces, mayonnaise, ketchup
• Pasta, cereals, muesli
• Bakery and flour products
• Confectionery
• Frozen semi-finished products
• Ready-made food
• Soft drinks, water
• Spirits, wine
• Low-alcohol drinks, beer
• Tea, coffee(new nomination)
• Spices, concentrates(new nomination)
• Nomination "WorldFood Connect Innovation" in two categories (among exhibitors and non-exhibitors)

Participation in the competition does not require an organizational fee (free participation).

Submit an application for the "New Product of the Year" competition

The competition winners will be announced at a ceremony on September 17, which will traditionally take place as part of the business program of the WorldFood Moscow exhibition.

The competition is held by ITE Group jointly with INFOLine Group.