The last opportunity to promote a product on the shelf thanks to participation in the "Novelty of the Year" competition

We invite your company to take part in the "Novelty of the Year" competition, the purpose of which is to announce the most interesting and innovative food and beverage products, as well as to promote domestic products on the shelves of retail chains and online showcases.

Apply now

The competition accepts applications for packaged food and beverages that are brought to the market no earlier than May 2025. More information about the competition at the link >>>

The application should be accompanied by:

• Product Description Document;

   

• Photo of the product on a white or transparent background;

   

• Certificate of product quality, certificate or declaration of conformity;

   

• Marketing and advertising support of the product (commercials, advertising booklets, posters, etc.).

You can take part with the novelty in one of 18 nominations, including in the special nomination "New WorldFood Connect".

A special nomination allows you to declare your new product and get access to 300 retailers in Russia and the CIS! This year there are 2 nominations "New WorldFood Connect" and 2 winners! One is among exhibitors (including former ones), and the second is among non-exhibitors. Participation is free. Products included in the shortlist will be included in the catalog for more than 300 retailers - this is direct access to buyers and category managers. Hurry up to publish a post about the new product in the "New!" group in the WorldFood Connect community until August 10.

The winners of the competition will be announced at a solemn ceremony, which will traditionally take place on September 17 as part of the business program of the WorldFood Moscow exhibition.

For all questions related to the "Novelty of the Year" competition, you can contact the manager of special projects Daniil Litvinov: daniil.litvinov@ite.group.

The competition is held by ITE Group together with INFOLine Group.