As part of the summit program, a special session will be held on June 19 with the participation of Natalia Zubarevich, who will talk about how income, employment and standard of living affect consumer demand in the regions of Russia.

The information presented will allow delegates to adapt their marketing strategies and product lines to the real needs of buyers from the regions of Russia.

Session speaker:

Natalia Zubarevich, leading Russian specialist in the field of socio-economic geography and regional development.
Engaged in the analysis of the economy of Russian regions, problems of urbanization, social inequality and the impact of macroeconomic processes on the regions.

Delegates will learn about:

// How the level of income of the population directly influences purchasing power and forms consumer habits;
// How employment levels affect citizens' economic confidence and willingness to spend;
// How social and cultural aspects shape consumer preferences in different regions;
// How crises and economic changes affect consumer behavior and expectations;
// How changes in income and employment will shape the market in the coming years.

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