WorldFood Moscow is a professional B2B platform where food manufacturers and suppliers meet with buyers from all key distribution channels. The audience of the exhibition is formed around real business tasks: finding suppliers, expanding the range, negotiating cooperation and planning purchases for the new season.

Scale and geography of the audience

In 2025, the WorldFood Moscow exhibition was visited by 26,328 food market specialists from 81 countries and 83 regions of Russia. Such a geographical coverage makes the exhibition a meeting point for federal and regional buyers, as well as international partners interested in the supply and distribution of food and beverages.

All key distribution channels in one place

The audience of WorldFood Moscow covers the entire food market:

// Representatives of wholesale trade — 31% (8,096 visitors)
// Retail chains — 18% (4,700 visitors)
// Food producers — 16% (4,249 visitors)
// Public catering enterprises — 7% (1,956 visitors)

This ratio provides exhibitors with the opportunity to build sales through several channels at once, from federal retail and distribution to HoReCa and B2B customers.

Among the visitors of WorldFood Moscow are decision-makers

WorldFood Moscow is visited by specialists directly involved in procurement, assortment formation and commercial solutions:

// Sales specialists — 32% (8,422 visitors)
// Company management — 20% (5,303 visitors)
// Buyers — 20% (5,255 visitors)
// Marketing specialists — 10% (2,525 visitors)
// Representatives of production units — 7% (1,840 visitors)

A high proportion of managers forms an audience with a pronounced purchasing potential.

The purpose of the visit is to search for suppliers and purchases

The main reason for visiting the exhibition for most specialists remains the search for food and beverage suppliers.

According to the results of visitor surveys:

// 56% (14,800+ people) plan purchases based on the results of the visit
// 39% (10,300+ people) visit only WorldFood Moscow among similar exhibitions
// 49% (12,900+ people) are new visitors who came to the exhibition for the first time
 

This confirms the renewal of the audience and the high interest of the market in the site.

Broad product interest

Visitors to WorldFood Moscow generate demand for almost all key categories of the food market. In 2025, the greatest interest was aroused by:

// Confectionery and bakery products — 32%
// Grocery – 30%
// Tea and coffee – 29%
// Frozen and semi-finished products — 26%
// Soft drinks – 25%
// Dairy products and cheeses — 24%
// Fruits and vegetables — 23%

There is also a steady interest in ingredients, alcoholic beverages, canned foods, fish and seafood, meat, healthy eating and organics.

Key market players among visitors

In 2025, WorldFood Moscow was visited by managers and specialists of such companies as:

WorldFood Moscow is your platform for working with your target audience

WorldFood Moscow brings together buyers, distributors, retailers and HoReCa interested in new suppliers and expanding the range on one platform. For exhibitors, this is an opportunity to:

// Conduct direct negotiations with potential clients
// Present products to decision-makers
// Estimate real demand for key categories
// Find partners for distribution and export

WorldFood Moscow 2026 will be held on September 15-18 in Moscow, Crocus Expo IEC. Join WorldFood Moscow 2026 and reach the maximum of your target audience!

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