Igor Mann, the most famous marketer in Russia, will speak at the summit on March 18
Published on: Jan 30, 2026
Reading Time: 5 min

The event will bring together food manufacturers, top managers of leading retail chains and industry analysts to discuss practical solutions for the growth and management of brand share in retail.
Participation in the WorldFood Summit & Nielsen Academy will help to systematically approach the launch of new lines and brands, strengthen the commercial and marketing strategy and make decisions based on market and consumer analytics.
These issues will become the basis of the business program and will be revealed in the speeches of special guests of the summit - well-known Russian experts and consultants.
SPECIAL GUESTS OF THE WORLDFOOD SUMMIT & NIELSEN ACADEMY 2026
Igor Mann
one of the most famous marketers in Russia will present the author's strategy "Marketing that increases sales (Growing)".
Delegates will receive tools to strengthen the brand, optimize sales and communication channels, and increase the efficiency of promotion and pricing. Special attention will be paid to the topic of attracting, retaining and returning customers using current marketing trends.
Nikolay Popovich
Member of the Board of Governors of VkusVill, will speak on the topic "Clientocracy. A New Approach to Management on the Example of VkusVill".
He will talk about the principles of clientocracy, a management model that focuses on the needs of the client, and share practical experience in implementing it in one of the most customer-oriented companies in Russian retail.
Delegates will learn how customerocracy affects the speed of decision-making, product development, team engagement and sustainable business growth, as well as what management approaches can be adapted and applied in food and beverage companies.
See you at the WorldFood Summit & Nielsen Academy 2026 on March 17-18 at the RBC Event Center!
