


In 2025, the canned food market in Russia continued to develop in several segments. The category is gradually changing both in terms of assortment and consumer perception. If earlier canned food was largely associated with basic products of long-term storage, today the market offers a much wider choice. This confirms that the segment is developing dynamically and adapting to changing customer demands.

The canned meat segment remains one of the most stable in the Russian market. Gradually, the very attitude to the product is changing: the stereotype of canned meat as a "last resort" product is becoming a thing of the past.
The canned meat market in Russia is characterized by a high degree of localization. The basis of the segment is formed by domestic production, while imports play an insignificant role and mainly concern certain premium and specialized types of products. At the end of 2024, Russian enterprises produced 807.4 million conventional cans of canned meat. Within the category, the largest share is occupied by canned cattle and pork meat - they account for 76.7% in the structure of production.
In recent years, the canned meat market has been developing under the influence of several factors at once. The demand for domestic products has increased in the segment, while at the same time there is a growing interest in higher-quality products with a natural composition and a clear origin of raw materials.
Another noticeable trend is the expansion of sales channels, primarily through online trading. The development of the assortment also gives an additional impetus to the market: in addition to traditional canned meat, manufacturers are actively introducing ready-made meals, poultry and pork products, as well as formats for HoReCa.
In 2025, the canned fish segment in Russia faced a decrease in production and rising prices. According to AB-Center, in January-November 2025, the production of canned fish in Russia decreased by 5.8%, to 173.4 thousand tons, and the production of preserves - by 11.1%, to 90.6 thousand tons. Against the background of a decrease in production volumes, wholesale prices for canned fish increased by 38% over the year.
The main reason for the decline was the situation with the raw material base. The market was significantly affected by the reduction in fish catch: in 2025, the volume of ivasi sardine catch decreased tenfold to 60 thousand tons.
If we look at the segment in the longer term, it is developing against the backdrop of changing consumer preferences: part of the demand is shifting towards other formats of fish products, including chilled, pickled and ready-to-eat.
Despite the decline in production within the country, the export direction at the end of 2025 showed a positive trend. According to Agroexport, Russia increased exports of canned fish by 19% to a record almost $77 million.
In 2025, the canned fruit and vegetable segment in Russia showed positive dynamics both in the domestic market and in foreign trade. The demand for canned vegetables remains stable, including due to consumer interest in long-term storage products.
The favorable situation in crop production also supported production indicators. At the end of 2025, more than 7.76 million tons of vegetables were harvested in Russia, including open and protected ground vegetables. Against this background, the volume of canned vegetable production increased by 14% year-on-year and amounted to about 605.5 thousand tons.
At the same time, the market remains competitive: domestic products prevail in the supply structure, although imports are also present.
The export direction deserves special attention. At the end of 2025, Belarus became the largest buyer of Russian canned fruits and vegetables. In total, Russia exported almost 90 thousand tons of products worth more than $131 million, which is 10% higher than the previous year in monetary terms.
The current situation in the canned food market shows that the categories are developing heterogeneously, but in general retain potential in different segments. For manufacturers, this means the need to work more accurately with the assortment and positioning of individual categories. For distributors and buyers, it is an opportunity to assess the market not as a single segment, but as a set of different product areas with their own dynamics, demand logic, and growth channels.
WorldFood Moscow remains an effective platform for presenting products to a professional audience and developing business contacts. The WorldFood Moscow 2025 exhibition was visited by more than 26,300 specialists from wholesale and retail companies, the catering segment, as well as food and beverage manufacturers.
In the "Conservation" section, participants can present:
// Canned meat
// Canned fish
// Canned milk
// Canned fruits and vegetables
// Canned ready meals
// Jams, jams
// Other conservation
In 2025, 20% (5,139) of visitors were interested in the products of this section.
Find out the terms of participation
Sources: foodmarket.spb.ru, forbes.ru, logistics.ru, officelife.media, tass.ru