15−18 September 2026
Moscow, Crocus Expo, Pavillion 3
In 2025, the confectionery and bakery market continues to adapt to rising costs, changes in the structure of demand and the development of new product categories. Manufacturers are working in conditions of rising prices for raw materials, packaging and logistics, but domestic demand for sweets and bakery products remains, and export supplies remain one of the directions for the development of the industry.
According to a joint study by Flowwow and the Daily Dozen analytical agency, confectionery ranks third in the structure of FMCG sales after dairy and meat products, forming about 12% of total turnover. At the same time, about 93% of confectionery products in Russia are produced domestically.
In 2025, the confectionery industry faced an increase in costs, which in a number of categories outstripped the dynamics of revenue. According to market participants, the cost of chocolate production in Russia has increased by at least 25% since the beginning of 2025. One of the key factors remains the global situation in the cocoa market: over the past two years, prices for cocoa beans have increased 2.2 times, and the level of world stocks of raw materials is at their lowest values in decades.
The profitability of the industry is also affected by the growth of production costs. An additional factor in the increase in production costs was the introduction of the Honest Mark labeling.
Despite this, domestic demand for sweets remains. According to Ntech, in 2025, the confectionery market grew by 1% in physical terms and by 16% in monetary terms, reaching 3.55 million tons and 2.15 trillion rubles, respectively. At the same time, production decreased by 1.2% - from 4.324 million tons in 2024 to 4.272 million tons in 2025. According to TData, the average cost of confectionery in 2025 rose to 122 rubles, which is 16.9% higher than a year earlier, while the number of sweets sold increased by 1.2%.
Chocolate is becoming more expensive, demand is shifting to other categories
Rising prices for cocoa and chocolate products affect the structure of demand. In 2025, the average retail price of chocolate reached 1482.9 rubles / kg, which is 31% higher than last year. According to Rosstat, by the end of 2025, the price of chocolate was 1542.76 rubles / kg against 1262.51 rubles / kg in 2024.
Against this background, consumers are more likely to switch to more affordable non-chocolate categories. In 2025, Russians began to choose marmalade and marshmallows more often: sales of these categories increased by 12% and 9%, respectively. Additional growth is shown by cookies, waffles, gingerbread and other flour sweets. According to ICMR, sales of chocolates decreased by 3%, and bars and bars by 8%.
At the same time, in the chocolate category, there is still interest in products with a lower share of cocoa or in products based on chocolate coating. Over the past five years, sales of products with chocolate coating have increased by 82%, while sales of chocolate have increased by 19%, and chocolate candies by 16%.
Healthy lifestyle segment and functional sweets
One of the noticeable areas of market development is the category of functional and "lighter" sweets. According to Nielsen, at the end of 2025, sales of confectionery products with protein content in monetary terms increased by 45%. In 2025, the healthy sweets market is estimated at 20 billion rubles, and its growth rate was 20% by 2024.
Manufacturers are expanding their range with sugar-free products, protein bars, marmalade, waffle candies, cakes and other categories with additional functionality. In sugar-free flour confectionery, demand also shows a positive trend.
Mini formats and portioned consumption
In 2025, there is still interest in small formats of confectionery products. On online platforms and in retail, there is an increase in demand for bento cakes, bars, sweets and other portioned solutions. In January 2026, the demand for bento cakes on Ozon fresh increased 2.6 times compared to the same period last year.
At the same time, there is still interest in family formats: according to some chains, in 2025 the demand for large-format desserts has increased significantly.
Export: a sustainable channel for development
The companies continue to develop export supplies. In January-August 2025, the export of all confectionery products from Russia exceeded 346 thousand tons and $1 billion, in value terms, the volume of supplies increased by 8% compared to the same period last year. Export dynamics was positive in all categories of confectionery: flour (+8%), sugar (+4%) and chocolate (+9%).
Russian confectionery products are purchased by more than 70 countries, and the main markets remain Kazakhstan, Belarus, Uzbekistan, Azerbaijan and Kyrgyzstan. Supplies to non-CIS countries, including China, Mongolia, Serbia and the Middle East, are also growing.
Structural changes are also taking place in the bakery segment in 2025. According to BusinesStat, sales of bread and bakery products in Russia increased by 1.5% - from 7.3 to 7.5 million tons. At the same time, the demand for traditional varieties of bread made from wheat and rye flour is decreasing, and individual segments are growing.
Sales of bakery semi-finished products increased by 8% in 2025. The demand for this category is explained by the possibility of local baking, reduced logistics costs and more flexible assortment management at the point of sale.
Another growing category is pies, pies, and donuts: in 2025, their sales increased by 19%. Such products are in demand as an on-the-go snack format and are often seen as a more affordable alternative to cakes and pastries.
There is also a demand for crackers, breads, sushki and bagels, which is facilitated by a long shelf life and relatively low cost. Breads with additives, positioned as snacks, are becoming especially popular.
Bakeries at home and frozen pastries
Interest in fresh pastries in retail is growing. According to Pyaterochka, more than 3 billion bakery products were sold online in the first nine months of 2025. Sales of products from own bakeries increased by 27%, and toast bread by 44%. Sales of rye bread increased by 20%, wheat bread by 12%.
The frozen bakery market shows additional growth. In 2024, it increased by 14% to 731 thousand tons, and in 2025, the growth rate, according to market participants, will be higher. Manufacturers and retailers consider this segment as promising due to lower logistics costs, the ability to bake the product directly at the point of sale and higher profitability.
The Confectionery and Bakery Products section at the WorldFood Moscow exhibition presents a wide range of products: sweets, caramel and dragee, chocolate and cocoa products, cakes and pastries, marshmallows, marmalade and marshmallows, oriental sweets, flour confectionery, dietary sweets, snacks, syrups, jams, bakery products, crackers, drying, bread and other items.
WorldFood Moscow 2025 was visited by 26,300+ specialists from wholesale and retail companies, the catering segment, as well as food and beverage manufacturers. According to statistics, 32% of visitors (8,530 people) are interested in the "Confectionery and bakery products" section.
Participation in WorldFood Moscow allows you to:
// Get an up-to-date picture of the market;
// Present new products to a specialized audience;
// Study the offers of competitors;
