You can submit your application until August 11 on the WorldFood Moscow exhibition website

The food and beverage competition "Novelty of the Year" was first held in 2024. The first experience of the competition showed that both large federal players in the food industry, such as Rusagro Group, KOMOMS GROUP, Cherkizovo, BKK Kolomensky, Remit, and local producers were interested in participating. The competition received a wide geography, as applications were submitted by producers from neighboring countries: Belarus, Kazakhstan and Uzbekistan. The largest number of new products were presented in the confectionery, dairy and meat categories.

Despite the fact that the competition was announced for the first time, in 2024 it collected 166 applications. The shortlist included 58 products, the preliminary selection of which was carried out by experts of the INFOLine Group, which acted as a co-organizer of the competition. Then the jury members, consisting of representatives of the largest retail chains of Russia, Kazakhstan and Uzbekistan, determined the winners by voting. Awards specially developed by designers of the ITE company were received by 9 companies. The award ceremony for the winners of the competition took place during the WorldFood Moscow 2024 exhibition.

This year, the "New Product of the Year" competition will once again be held as part of WorldFood Moscow. The judges will once again examine the new products of the past year and will evaluate the uniqueness of the product, the packaging solution, marketing and advertising support, proven functionality and branding for interaction with the consumer.

Objectives of the competition:

// to highlight the most interesting and innovative food and beverage products,
// to attract the attention of the professional community to the most promising products,
// support domestic producers,
// explore the most interesting areas for launching new products,
// to facilitate the establishment of links between product manufacturers and retail chains,
// to help improve the range of products available on store shelves.

In 2025, the list of nominations was expanded to 16. The following may be nominated for participation in the “New Product of the Year” competition:

// meat products,
// dairy products,
// ice cream,
// fish and seafood,
// plant-based analogues of dairy and meat products,
// snacks,
// sauces, mayonnaise, ketchup,
// pasta, cereals, muesli,
// bakery and flour products,
// confectionery,
// frozen semi-finished products,
// ready meals (new),
// soft drinks, water (new),
// spirits, wine (new),
// low alcohol drinks, beer (new),
// as well as products in the “WorldFood Connect New” category.

Participation in the competition is absolutely free.

The jury in 2025 will include marketing directors, CEOs, heads of commercial departments, buyers and specialists in private labels of the largest retail chains in Russia, Kazakhstan and Uzbekistan: Lenta, Perekrestok, Pyaterochka, Azbuka Vkusa, Yandex Lavka, VkusVill, Magnit, Metro, Selgros Cash & Carry, Magnum Cash&Carry, Toimart, bi1, Baraka Market.

The winners of the competition will be announced during a ceremony, which will traditionally be held as part of the business program of the WorldFood Moscow 2025 exhibition. They will receive the right to permanently place the competition logo on the product packaging. But all new products submitted for participation in the competition, regardless of their inclusion in the shortlist, will be placed in a special catalog and sent to 200 of the largest retail chains in Russia in the e-grocery segment, as well as more than 100 retail chains in the Central Asian region and Belarus.

The competition is held by ITE Group together with INFOLine Group.

The application campaign will last until August 11.

If you are a manufacturer of packaged food and beverage products that are launched on or after May 2024 and are ready for sale, you can tell us about these products now by filling out the form to participate in the “New Product of the Year” competition.