Applications Are Now Being Accepted for the "New Product of the Year" Food and Beverage Competition.

The "New Product of the Year" food and beverage competition has 17 nominations. Meat and dairy products, ice cream and snacks, confectionery and frozen convenience foods, seafood and plant-based alternatives, sauces, pasta, baked goods, spices and concentrates, as well as beverages and ready-to-eat meals are eligible for the best gastronomic debut of the year.

If you have packaged food and beverage products that were launched on the market no earlier than May 2025, you can tell us about it now by filling out the participation form:

Submit an application for the "New Product of the Year" competition

This year, the competition rules remain the same. Participants will undergo an application process, expert selection, and voting by a jury of retail chain buyers:

1. Applications from manufacturers are accepted.
   When: May 27 – August 1
2. Preliminary selection of the most interesting products by INFOLine experts, formation of the Long List.
   When: August 1 – August 14
3. Voting by a jury of retail chain buyers; announcement of the Shortlist.
   When: until August 31
4. Competition results summary, awards ceremony
   When: September 17, 2026, from 1:00 PM to 2:00 PM (Crocus Expo IEC, Pavilion 3, Hall 15, Retail Academy conference hall)
5. Placement of the "New Product of the Year 2026" sticker on the product
   When: indefinitely

A product's success in the marketplace depends on a set of factors that determine the criteria for determining the winners of the "New Product of the Year" competition:

• Uniqueness of the product for the market
• Packaging solution
• Marketing and advertising support
• Proven product functionality
• Claimant for consumer engagement

Participation in the competition does not require an organizational fee (free participation).

Submit an application for the "New Product of the Year" competition

The competition winners will be announced at a ceremony on September 17, which will traditionally take place as part of the business program of the WorldFood Moscow exhibition.

The competition is held by ITE Group jointly with INFOLine Group.